发现有个小伙伴问了一个很不错的问题：我想开发客户，如何给客户写一封利他型开发信？

我们开发的客户通常都是已经有了供应商的，在这种情况下想让对方把订单转移到我这里来有一定难度。

不过呢，也不用灰心，机会都是人创造的，这里面有一定套路，只不过写邮件之前要考虑一些问题：

• 为什么客户会愿意更换现有供应商？
• 客户的“隐形痛点”或“潜在需求”在哪里？
• 如何让客户“想试试”你的方案？

大致上，从性价比、利润空间、产品或服务差异、风险与稳定性、新技术或市场趋势这几点入手，都会有点效果。

这里有个邮件模板，大家可以根据自己的情况往里套内容就行了。

邮件主题：让您的供应链更稳、更省、更具竞争力

尊敬的XX

我是XX，来自XX公司，主要为 （相关行业或客户类型） 提供产品或解决方案。

在了解贵司业务过程里，我注意到贵司已经有一套较为成熟的供应链体系和稳定的合作伙伴。

虽然如此，仍想借此机会与您分享一些关于供应链优化和潜在风险防范的思考，希望能对贵司的未来规划起到参考价值。

1. 供应商的优化

我发现贵司的供应商很集中，或依赖度过高，一旦面临产能不足、交期延误或质量波动等情况，企业运营势必受到影响。

有时候，即使与老供应商合作多年，也难免遇到突发状况。适度引入“备选”或“补充”供应商，可以减少不确定风险。

2.需求升级与技术迭代

行业在不断更新换代，新工艺、新技术可能带来更高效率、更优成本或更好品质。

我们在创新工艺与技术整合方面拥有相当的优势，不仅能为您带来品质升级，也能帮助您在市场竞争中抢占先机。

如果贵司未来想要丰富产品线或升级现有产品，不妨考虑一下我们公司，我们在这一点有相当的优势。

3.综合成本与附加价值

现在市场很卷，大家都在拼价格，但是，仅靠低价未必能真正获取长远收益，服务质量、创新能力、后期保障等都非常重要。

我们观察到，许多企业在寻找“物超所值”的方案：既能降本增效，又能在交付、售后、个性化支持上提供更多附加价值。

而我们恰恰在提供“物超所值”方面做得比较好。

我们的方案既能降本增效，又能在交付速度、售后响应方面有出色表现，帮助客户在竞争环境中保持优势。

我们非常期待能以“小而精准”的方式先为贵司提供补充或协助。

如果您对以上思路感兴趣，欢迎随时与我联系。

感谢您抽出宝贵时间阅读，期待与您进一步沟通并共同探讨更优的供应链方案！

Tess  

 

翻译成英文：

Subject: Building a More Stable, Cost-Effective, and Competitive Supply Chain

Dear XX,

My name is XX, and I represent XX Company, where we specialize in providing [products or solutions] for [relevant industries or client types]. While learning more about your business, I noticed that your company already has a well-established supply chain and reliable partners.

Nevertheless, I would like to take this opportunity to share a few thoughts on supply chain optimization and potential risk mitigation, which I hope will prove valuable for your company’s future planning.

1. Optimizing Your Supplier Network

I’ve observed that your suppliers are relatively concentrated, or you may rely heavily on a single source. In the event of insufficient production capacity, delivery delays, or quality fluctuations, business operations could be significantly impacted. 

Even longstanding partnerships can encounter unforeseen challenges. Introducing a supplementary or alternative supplier can help reduce these uncertainties and risks.

2. Evolving Needs and Technological Advancements

The industry is constantly evolving, with new processes and technologies emerging that can deliver higher efficiency, better cost-effectiveness, or improved quality.

At XX Company, we have notable strengths in innovating processes and integrating advanced technologies. We can not only help you upgrade the quality of your products but also enable you to stay ahead in the market.

If your company intends to expand its product range or enhance existing offerings in the future, please consider our solutions—we excel in this area.

3. Total Cost and Added Value

Today’s market is highly competitive, and many companies focus solely on low pricing. However, relying purely on price reduction may not lead to sustainable returns. 

Service quality, innovation, and reliable after-sales support are all equally critical.

We’ve seen many businesses seeking solutions that truly offer the “best value for money”: reducing costs while also delivering more in terms of on-time delivery, after-sales service, and personalized support. 

This is precisely where we stand out. 

Our solutions not only help lower costs and increase efficiency, but also excel in prompt delivery and responsive after-sales service—supporting our clients in maintaining a competitive edge.

We would be delighted to serve as a “small yet precise” supplementary or supportive partner for your business. 

If you find these ideas appealing, I encourage you to get in touch at your convenience. 

Thank you for taking the time to read this message, and I look forward to discussing how we might work together to further enhance your supply chain.

Best regards,
Tess

希望今天的邮件模板对你写开发信有启发。

以上模板，拿走不谢。